SportBusiness.com

Telegraph talks a good game

UK national newspaper The Daily Telegraph has signed a sponsorship deal with the talkSPORT commercial radio station.

The deal, which runs from the start of January to March 2004, will see the newspaper sponsor all the financial bulletins during the station's flagship breakfast show.
talkSPORT will also create a series of sports-related editorial features around the major events in the UK sporting calendar that will support The Daily Telegraph's supplements and editorial.
The Daily Telegraph will also sponsor talkSPORT's coverage of The Open golf championship next July.