SportBusiness.com

NBA TV to launch early?

NBA TV is looking to bring its relaunch date forward to January after securing two major distribution deals.

The basketball property's dedicated TV channel, which this season will broadcast live games as part of its content, had been expected to relaunch in February but this date is now under review following carriage deals with US pay-TV platforms EchoStar and DirecTV.
Said Ed Desser, president of NBA Television: "With two deals done, we might move up the luanch date to early January."
NBA TV is looking to gain digital carriage on a number of platforms across the US in order to aid the greater distribution of its interactive features.
Cable operator Time Warner Cable is also expected to sign up for carriage of the revamped channel given its status as a 10 percent stakeholder in the venture.