SportBusiness.com

IEC net China Open

IEC in Sports has signed a deal to represent the TV rights to badminton's IBF World Grand Prix event, the China Open.

The event takes place in Guangzhou between December 17-22.

By signing the event, IEC in Sports now represent six World Grand Prix events in Asia, including Thai, Singapore, Korea, Japan and Chinese Taipei Open.

Said Jonas Persson, CEO of IEC in Sports: "The Asian tournaments have grown in strength the past years and hence our focus in the region.

"We are proud to be able to offer TV stations an increasingly stronger badminton package.

"The interest for badminton is increasing especially in Asia where traditionally the best players are from."