SportBusiness.com

Motorola sticks with CART

Motorola has renewed its sponsorship deal for US motor racing series CART.

Motorola will continue its sponsorship role as the 'Official Two-Way Radio Equipment of CART' next season despite the series losing ground to its rival franchises NASCAR and IRL.
Through the partnership, Motorola will provide state-of-the-art radios and its two-way radio communication network for use by CART officials. In addition, virtually every Champ Car team in will also utilize Motorola's two-way radio communication technology.
"Motorola is excited to continue our long-term relationship with CART as an official sponsor of the Bridgestone Presents the Champ Car World Series Powered by Ford," said Tom Crawford, Director of Corporate Sponsorship Marketing.
"We are pleased to be able to provide CART with our state-of-the-art two-way radio communications equipment and in turn, have the opportunity to showcase our products and systems to customers around the world."