The new service, Sportal OnDemand, sees the provision of broadband highlights and archive footage from a range of sports available to be downloaded at the basic subscription cost of £4.99 per month.
There is also an option for users to access a pay-per-view service for a 24-hour availability price of £1.99.
Among the sports content featured on the new service include international rugby union highlights, Italian Serie A football, classic boxing encounters and archive Ashes cricket footage. Further rights deals are set to be signed up over the coming months.
The Sportal brand, which was bought by ukbetting for a nominal fee following the demise of the original company last year, has been sublicensed to BT Openworld as part of a long-term agreement.
Sportev has been brought into the project for the use of its proprietary operating system for broadband channels.
Comments John Raczka, BT Openworld senior vice-president: "Sportal OnDemand is targeted at three types of sports fan, namely the busy executive who does not have time to watch live coverage of all their favourite sporting events, teh expat who has no other access to home sports and local teams, and the betting enthusiast who wants to make more educated bets with the help of our archive content."
The Sportal brand lives to fight another day following the launch of a broadband service in conjunction with BT Openworld and technology firm Sportev.
