Speaking at the press conference unveiling the new brand, Dreyfus and his chief executive Oscar Frei denied that the business had ever been in financial trouble following the lucrative acquisition of the TV rights to the 2002 and 2006 World Cup.
Dreyfus headed up a management buy-out of KirchSport in October as the business was broken away from its ailing parent company KirchMedia.
Said Dreyfus: "Top football will always be on TV. I am talking about the World Cups, the Champions Leagues, not, say, the first division team of Coventry against the first division team of I don't know where."
Supporting the view of his chairman, Frei stated: "KirchSport was not in financial trouble. It was profitable so it was not a cheap buy. We are not doing this for the fast buck."
At the conference, the financial structure of Infront was also revealed with Dreyfus owning 35 percent of the company, his business colleague Christian Jacobs - whose interests include Barry Callebaut the world's biggest chocolate maker and surfing brand Mistral - taking a further 35 percent, the company's directors holding 10 percent, and the remaining balance held by two unnamed investors.
The exact cost of the management buy-out was not revealed.
Though Infront already holds a number of sports rights including the German Bundesliga and the Ice Hockey World Championship, its primary property remains the World Cup rights.
The company enjoyed substantial success in its sale of the TV rights to the 2002 tournament as has been shown by the release of FIFA's Television Report into the tournament.
For the full findings of the report, see the features section of today's sportbusiness.com
Robert Louis-Dreyfus, chairman of the rebranded KirchSport - now Infront Sports & Media - has reiterated the continued appeal of top soccer rights to broadcasters.
