The agreement, which was brokered by Boston-based agency Event Engine, will see the Tennis Channel broadcast coverage from the US Open, the Canadian Open and Tournament of Champions squash championships.
Having reached a deal with both the men's Professional Squash Association and the Women's International Squash Players Association, the Tennis Channel will be required to broadcast extensive coverage of the three tournaments with the potential for additional events and instructional programming to be added in 2004.
The Tennis Channel is scheduled to launch on US cable networks in the spring of next year.
As it looks to broaden its content base, the soon-to-be launched Tennis Channel has signed a deal for the TV rights to three major international squash championships.
