KarstadtQuelle will act on behalf of FIFA’s licensing representative EM.TV as an on-site concessionaire and operator of the official World Cup retail stores.
The agreement with KarstadtQuelle also includes the right to produce official licensed products for the event.
As part of the agreement, KarstadtQuelle will place over 300 department stores across Germany at FIFA’s disposal before and during the tournament.
“Merchandise products can build a bridge between the event and the fans, as they give football supporters the opportunity to identify with the FIFA World Cup. In addition, the products are an important promotional tool for the event,” said FIFA president Sepp Blatter.
“With KarstadtQuelle, we are sure to be able to satisfy the needs of the fans.”
Meanwhile, FIFA will later today unveil its logo for the 2006 World Cup at a special ceremony in Germany.
