The marketing agency, which has offices in the UK and Australia, was selected by the Melbourne 2006 Organising Committee to market the TV rights to the event having beaten off a number of rival bids.
Said Ronald Walker, chairman of the organising committee: "It is very pleasing that Fast Track and its affiliates will be working to promote Melbourne 2006, as the company has many years of experience in marketing international and Commonwealth sport. This includes major events within the sports of Athletics, Golf, Tennis, Sailing, Swimming, Table Tennis and Gymnastics."
John Harnden, Chief Executive Officer of Melbourne 2006 commented: "Melbourne 2006 held a rigorous and competitive Tender to identify a quality International broadcast rights agent.
"Fast Track's previous experience and affinity with the Commonwealth Games, aligned to their vision of how best to unlock value within the 2006 broadcast environment, made for a compelling proposition. We look forward to an exciting and productive partnership."
Fast Track has been chosen to market the international broadcast rights for the 2006 Commonwealth Games, to be held in Melbourne.
