The digital sports agency will be responsible for bringing in sponsors and advertisers during the 2002-2003 season with many of the packages focusing around the Rugby World Cup and the Six Nations tournament.
Said Paul McFarlande, chief executive of Scrum.com: "Aura's knowledge of the marketplace and their commercial expertise means that Scrum is in pole position to deliver innovative creative ideas for companies wanting to be involved in the Rugby World Cup."
Rugby website Scrum.com has hired Aura Sports to handle its sales and sponsorship activities.
