SportBusiness.com

Ambushing's plus points?

When England soccer star David Beckham appeared in the 'clean' surroundings of the Commonwealth Games opening ceremony wearing an adidas top detract or add to the buzz around the event?

In the concluding, second-part, of our special legal look at ambush marketing within sport, UK law firm Addleshaw Booth & Co examine the potential benefits of a bit of 'unintentional' ambushing.

For the full story see the features section of sportbusiness.com