SportBusiness.com

Golden deal for boxing TV

Sport Entertainment & Media (SE&M) has signed an eight-year agreement with Golden Gloves of South Africa to provide boxing television shows for the Supersport channel in Africa.

The agreement between the two brands capitalises on the joint venture arrangement between SE&M's Lion Promotions subsidiary and Golden Gloves that has produced six boxing shows for the BBC and Supersport over the past year.

SE&M represents World heavyweight champion Lennox Lewis and Golden Gloves represents over 10 world boxing champions.

Said Adrian Ogun, executive director of SE&M's boxing division: “The agreement with Golden Gloves is very significant. It demonstrates our skills at negotiating boxing related television rights across three continents namely Europe, North America and Africa.”