The 4the game site is the official football website of the Barclaycard Premiership sponsor.
The site was first launched in 1995 and was renamed 4thegame.com in December 2001 it receives more than 50 million page views per month and attracts over 1.10m unique users monthly.
Said ex-Sports.com executive Paul Wright, managing director of Aura Sports: “This agreement with Fast Web Media follows Aura Sports' policy of working with official sites that deliver large numbers of page views and unique users. 4thegame.com was one of the first dedicated football sites to launch and it has developed huge loyalty and respect amongst its very large user base. We will now seek to fully commercialise this very significant traffic.”
