SportBusiness.com

Fast Track sails into new waters

UK-based sports marketing company Fast Track has taken on the management of new sailing event, Europrix.

Europrix is a sailing regatta that will host European inter-nation
competition and will race over a period of seven weeks, visiting ports in Italy, Spain, Portugal, France, Britain, Germany and Sweden. The event will start on May 8, 2004 in Italy and is open to teams from all European countries which will compete in identical 45ft yachts.

Europrix is a 'made for' television event. Each of the competing yachts will carry an onboard camera man who will produce editorial, tailored for each of its European broadcast partners and official race sponsors which will be aired weekly.