Sports Telecom specialises in licenses specifically for telecommunications use, in particular with Formula One drivers.
As a result of the deal, Cybird will use drivers tied to Sports Telecom to promote a range or services.
Said Stefan Johansson, former McLaren and Ferrari driver and main partner of Sports Telecom: "We believe in the idea of building the mobile environment around a strong international sport or entertainment brand. It makes sense to use a service that is related to something that really appeals to you. Together with Cybird we should be able to develop something really special for the brands we work with.”
Meanwhile, Cybird has confirmed it will sponsor driver Takuma Sato for the Japanese Grand Prix which takes place this weekend.
