The deal with Gatorade Thirst Quencher will run until 2008 and is considered the single largest marketing partnership in ISC history.
Financial terms of the agreement were not released.
Throughout the term of the deal, Gatorade will continue to serve as title sponsor of the NASCAR Winston Cup Series' Gatorade 125s and retain its position as founding sponsor of Daytona USA.
In addition, at the beginning of each year, Gatorade will be granted title rights to three NASCAR Winston Cup Series Pole Days/Nights and to two Indy Racing League Pole Days/Nights at ISC facilities.
