SportBusiness.com

RDM gambles with 32Red

Digital sports company Rivals Digital Media (RDM), has signed its latest strategic alliance with the newly launched 32Red, as its online casino partner across its network of sports sites.

The six-figure partnership deal kicks off this week, forming a key part of the launch initiative for 32Red. The campaign aims to create awareness of the new casino, direct traffic to the site and drive the initiative for new accounts to be opened.
In securing RDMedia as its network partner, 32Red will receive promotion across RDM’s portfolio of sports sites, Football365, Rivals.net, PlanetRugby.com, Planet-F1, Golf365, and Cricket365.