In 1984/85 Bayer 05 Uerdingen won the German DFB-Pokal and finished third in the Bundesliga.
But after the Bayer group decided to concentrate their sponsorship on Leverkusen, the club, now called KFC Uerdingen, has fallen on hard times.
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Last year's Champions League runners-up Bayer Leverkusen has now joined the elite G14 group – but the fate of another German club formerly sponsored by Bayer has been far less auspicious.






