Delta Tre Media, based in London, will develop new business on behalf of the whole group and focus on the integrated management of data and media for sports federations and rights-holders. It hopes the digital content management sector will be more in demand than ever due to the increasing fragmentation of sports rights.
Paul Bristow, former director of Swiss firm TEAM Marketing, is to head up the new company.
Said Bristow: “The market is adjusting to the realities of the potential offered by the new media platforms, and federations are learning the importance of controlling all of their valuable media content. Delta Tre Media will provide federations with the knowledge, services and practical guidance they need."
Delta Tre's head office, in Turin, Italy, specialises in data services, website management and video technology for the likes of FIFA, the IAAF, UEFA and the Commonwealth Games.
