UK-based football information company ClubCall has become the first ever sponsor of the Rothmans Football Yearbook.
Despite traditionally carrying the Rothman's name, the yearbook, which contains comprehensive match facts and fixtures for English and Scottish League and cup games, it has never accepted sponsorship in its 33-year history.
The deal was negotiated by the Sponsorship Consultancy, part of the sports and events management and marketing group CSS-Stellar. Financial details of the deal were not released.
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