SportBusiness.com

Devils fizzing with new sponsor

UK ice hockey franchise the Cardiff Devils has secured a major sponsorship deal with soft drinks brand Coca-Cola.

The three-year title sponsorship agreement is one of the largest injections of money ever to be put into the Devils franchise.
Said Bill Buglass, managing director of the Coca-Cola Cardiff Devils: "As many people will be aware, last season was a real struggle for the Devils - its future seemed uncertain and some fans had started to lose faith in the club.
"Signing Coca-Cola as the club's new title sponsor is a real boost. Not only do we welcome the extra financial and marketing input, but it also signals a resurgence at the club. If a major company like Coca-Cola can have faith, then let's hope that the fans will do the same."
The new UK ice hockey season begins at the start of September.