Over the course of the four-year official sponsorship, MasterCard will also be an associate sponsor of the Holden Australian Open, Johnnie Walker Classic and AAMI Women's Australian Open this coming season.
"Golf is an integral part of MasterCard's integrated global marketing strategy building brand awareness, increasing card usage and providing extended value to MasterCard cardholders, " said Leigh Clapham, senior vice president and general manager for Australasia, MasterCard International.
"MasterCard is delighted to be the official sponsor of the Australian Masters and related events strengthening our position as a global marketing leader reaching an estimated 1.32 million adult Australian golfers and the purchasing power they represent."
The MasterCard Masters sponsorship is an extension of MasterCard's long-term global support of golf and sport, in general, as seen with the recent 2002 FIFA World Cup sponsorship.
MasterCard International has become the naming rights sponsor of the Australian Masters golf, renaming the tournament the MasterCard Masters.
