A new book examining the global business of sport is published next month - and sportbusiness.com readers can buy it at a special discount price of just £20.
The book focuses on the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Co-published by SportBusiness Group and Palgrave Macmillan, Sport Business in the Global Marketplace
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