The study, which was carried out in mid-October and involved speaking to 60 F1 sponsors in six different countries, revealed that the huge amount of money being invested into the Paddock Club is not meeting expectations.
"The primary motivation behind the companies' utilisation of the Paddock Club is the satisfaction of their guests/clients," a spokesperson for SPORT+MARKT said.
"In the case of Formula One, aspects such as transfers to the race track, hotel accommodation, personal contact to the drivers as well as the overall hospitality programme are of high importance to the guests.
"Crucially, however, these points are failing to meet people's expectations."
