As part of the partnership, Shake Sports will encourage prospective clients to use the website for direct marketing through digital advertising.
Shake Sports' current work includes helping the likes of Fox Sports, The Times Sports Book and Paddy Power tap into the growing online sports marketplace.
"Research has shown that internet advertising does boost sales and traffic both online and offline and there is also evidence that online advertising is an effective branding vehicle," said Martin Clabby (pictured), managing partner at Shake Sports. "However, creating an ad in-house and slapping it up on a relevant site will not guarantee online success. This is where our sports marketing expertise, customer understanding, creative and technical knowledge and relationship with media owners like sportbusiness.com
