SportBusiness.com

As part of the deal, Samba will work with the rugby governing body to achieve maximum commercial returns from marketing the FRU brand.

"This is a big day in our history," said FRU chief executive Pio Bosco Tikoisuva. "This is another step in our move into the commercial market and to secure revenue streams for our national teams and players."

"The successful merchandising of Fiji Rugby is a dream we have all had over the years, but nothing has ever really come of it until now."