The official World Cup website failed to persuade enough people to part with $19.95 for exclusive access to its video highlights, according to industry experts.
Forrester Research warns that website charges are turning customers away even when the content on offer is extremely attractive.
The findings are a blow to the industry which has started charging subscribers for optimum content to help reduce debt levels.
To find out more about this, log on to the features section of today's sportbusiness.com
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