Having failed to live up to expectations in Europe, CART has launched its Hispanic Marketing Initiatives aimed at raising the profile of the sport in Mexico.
As part of the initiative, CART will target Mexican and US-based companies with marketing executives from companies that focus on the Hispanic market.
“The initiative is designed to aid not only companies that are heavily involved in the Hispanic sector, but also those that would like to expand their reach into Hispanic markets both in and out of the United States,” a spokesperson from CART said.
To read more about this, see the features section of today’s sportbusiness.com
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