Sports rights agency Sportfive has named cleaning systems company KC$rcher as the first customer of its perimeter advertising package for EURO 2004 qualifying games.
The "European Qualifier Package" offers brands an advertising presence on perimeter boards in a total of 36 different EURO 2004 qualifying matches and a continuous TV-presence for a period of 14 months.
"This is the only chance in the European football market, to get involved with European top level football of various national teams, with international media coverage for such an affordable price," Thomas RC6ttgermann Sportfive senior vice president Marketing & Sales told sportbusiness.com.
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