“Ambush marketing is a problem that has plagued the organisers of major sporting events for years and it’s getting bigger as the potential rewards for those that can pull it off grow more lucrative.
“The aim of those undertaking such activities is to gain the benefits of association with high profile events without having to pay out significant sums of money to acquire official rights.”
To read what Patrick Elliot, a solicitor within the sport unit of Addleshaw Booth & Co, has to say about how to tackle ambush marketing, see the features section of today’s sportbusiness.com
