Soccerscope will measure the effectiveness of football sponsorship throughout the season, allowing clients to evaluate the impact of their investment. It will also research other subjects within sport, from fan profiles to the popularity of football programmes such as the ITV Premiership.
"Soccerscope will deliver a unique service and will provide invaluable research for all of football's commercial partners," said Mark Cornish, managing director of TNSSport. "It is a natural fit with our media analysis and when combined provides our clients with an integrated research solution.
"Clients will be able to analyse the impact of their sponsorship within their sector, in comparison with other brands and amongst a range of different football consumers."
