SportBusiness.com

TradingSports signs with SBG

Person-to-person (P2P) betting exchange TradingSports has signed a partnership deal with online bookmakers SBG Global, to enable SBG’s customers to place live and in-play P2P bets on a huge variety of sporting events, including the forthcoming NFL season.

The deal will see TradingSports become SBG Global’s official P2P betting partner, and marks the sportsbook’s first ever venture into the rapidly expanding P2P betting marketplace.

“The addition of person-to-person betting to SBG’s website supports our commitment to breaking new ground in the world of online sports betting,” said Eduardo Agami of SBG Global.
“TradingSports provides the ideal exchange platform because of its global nature, and its policy of creating a central pool of liquidity for sports bettors. This ensures that our customers have the advantage of increased liquidity on a great variety of sports."