The commercial arm of the South African Rugby Football Union (SARFU) has approved recommendations to revolutionise the game and turn it into a big business sport.
"Commercialism and the increased professionalism of the sport has introduced new dynamics and demands into rugby, such as equity partners, and has increased the pressure on rugby to manage its business along more professional, corporate principles," said management consultants Accenture, the company that was employed to suggest measures to reform SARFU.
To read more about the measures to improve South African rugby, see the features section of today's sportbusiness.com
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