The movie will help NASCAR reach "an untapped fan base while serving our core fans with the authentic NASCAR experience," said NASCAR vice president of broadcasting Paul Brooks.
Brooks added: "One of NASCAR's objectives is to grow our sport by developing entertainment projects that introduce NASCAR drivers, teams, tracks and their sponsors to an ever-growing audience. We have received numerous movie concepts set in the world of NASCAR, but chose this project because it is a great story that embraces our true, genuine sport as its backdrop."
Spears' previous involvement with NASCAR, as the Grand Marshal for the 2001 Pepsi 400 at Daytona International Speedway, was "extremely positive" for NASCAR, the company said.
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