SportBusiness.com

Cross Trading appoint Media Content

Media Content has been appointed exclusive media rights representative for 15 European territories for the FIVB 2002 Volleyball World Championship.

The deal was agreed with Argentina-based Cross Trading, the marketing firm which jointly owns the rights along with ESPN.

Hugo Jinkis, CEO of Cross Trading said: "We have worked with Media Content in the past, know its executives well, and are delighted to partner with them to expand the reach and success of the FIVB Volleyball World Championship."