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ESC signs four new deals

Extreme Sports Channel (ESC) has extended its athlete sponsorship programme with four young UK athletes.

Brothers Nick and Julz Heaney represent the first wakeboarders to join the ESC sponsored line-up.

Robyn Sunshine Davies is the ladies four-time English Surf Champion and currently holds third position on the WQS Tour - the highest ranking ever achieved by a British female.

She is joined by Reuben Ash, 14, from surfing’s junior circuit and widely tipped as a future star on the international scene.

Said Julie Hicks, head of marketing and PR for the UK and Europe: "Each athlete will significantly add to Extreme Sports Channel’s PR and marketing campaigns, providing major impetus to brand awareness throughout the UK and Europe."

The channel announces its newest athlete sponsorship agreements on the back of a week which saw ESC bring the total number of countries where the channel is available up to 50.

Extreme Sports Channel Europe is a joint venture between UPCtv (United Pan Europe Communications) and Extreme Group Limited.