As part of a £750,000 ($1.1bn/EUR1.2bn) sponsorship deal, the star's face will remain plastered over 7UP posters, cans and packaging and TV ads.
"We respect Roy's decision and his request that we all support the Irish team. We support the team and wish them the best of luck in the World Cup Finals.
"The 7Up Roy Keane promotion, offering people an opportunity to train with Roy and experience the life of a professional footballer continues as planned," a spokesperson for 7UP said.
Andy Milligan, director of sports branding at brand consultants Interbrand, has told sportbusiness.com
