The US-based Northeast Egg Promotion Coalition has signed up as an associate sponsor for an upcoming NASCAR race.
It has struck a deal to appear on the Number 93 Pontiac Busch Grand National race car at the MBNA Platinum 200 at Dover International Raceway, which takes place on June 1.
In addition to carrying the 'Good Egg' logo on the rear quarter panels of the car, Hoff's pit crew will also have the flag waving egg symbol on their helmets for the next ten races.
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