According to track owner and operator Speedway Motorsports, the event attracted a crowd of more than 140,000 and produced a 4.1 rating on the FX Network, up 11 percent from 3.7 in 2001.
Total households increased 31 percent to 3,186,00 from 2,426,000.
"I think the success of the weekend makes a strong statement to keep The Winston right here at Lowe's Motor Speedway," said 'Humpy' Wheeler, president and COO of Speedway Motorsports, who added that race sponsors RJ Reynolds & Winston were "very pleased" with the event's performance.
Speedway Motorsports said that The Winston exceeded the total combined attendance for the all-star events of the four other major professional sports leagues. The combined attendance for the Pro Bowl (NFL), NHL, NBA and Major League Baseball all-star
games was 135,364.
Last Saturday's NASCAR All-Star Race, 'The Winston' at Lowe's Motor Speedway, broke all event attendance records and produced the highest cable TV rating in the 18-year history of the event.
