UK insurance firm Hastings Direct has recruited PR and sponsorship company Capitalize to handle its sponsorship of British tennis.
The firm recently signed a deal to sponsor the British Tour and National Tennis Championships.
Capitalize helped Hastings Direct negotiate the £400,000 ($583,360/EUR634,293), three-year deal with the Lawn Tennis Association (LTA) which comprises 25 British Tour events throughout the year, an additional five junior events in southern England and title sponsorship of the country’s premier domestic tournament.
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