The contract involves BT Together sponsoring 2002 Today, talkSPORT's World Cup tournament drive-time show, and will include several bespoke features designed by talkSPORT for BT Together including competitions and branded segments before and after matches.
The campaign is expected to last a minimum of six weeks.
UK national radio station, talkSPORT, has secured a £300,000 ($437,679/EUR475,750) marketing deal with British Telecom for this summer's soccer World Cup.
