As part of the deal, Rivals will promote a World Cup campaign for England soccer fans.
Visitors to the Football365 and Rivals.net websites will be able to get their names on a giant English flag that will be presented to the
England soccer team as a good luck message from the nation.
Rivals Digital Media was formed last December from the merger of Rivals.net and 365 Corp’s internet business. Involved in this merger was Richard Pembroke, chief executive of Rivals Digital Media.
He talks to sportbusiness.com
