The deal will see the drivers appear on phone covers, icons, picture messages, games and ring-tones.
Finland-based Sports Telecom is a new company, aiming to become the leading licence holder in the world offering mobile concepts for well-known sport and entertainment brands.
One of the majority owners of Sports Telecom is former Swedish Ferrari and McLaren GP driver Stefan Johansson.
Said Johansson: “It is of course a great opportunity to start our operation with brands like Michael and Ralf Schumacher. It was a natural step to start with Formula One, but we will also work within the CART and NASCAR community. The next step will be other sports and entertainment brands. Our products and services are now ready to be introduced worldwide.”
