SportBusiness.com

United streams run-in

English soccer giant Manchester United has appointed Servecast as its audio streaming partner for the remaining games of the Premiership season.

Fans from across the globe will be able to hear all the action live on the club's official website via Servecast's dedicated worldwide streaming network.

Ben Hatton, director of business development at Manchester United, said: "Audio streaming of our matches is an integral part of our internet strategy and has proved to be amazingly popular with our supporters."