English county cricket club Kent has signed a new three-year sponsorship deal with local brewers Shepherd Neame.
The deal, worth £400,000, continues a partnership which began in 1998.
Said Paul Millman, Kent's chief executive, said: "We now have an opportunity to build the partnership still further and we are particularly delighted to welcome Shepherd Neame's new partners, Holsten UK, as a key part of the new deal."
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