Starting next month, and using the tagline 'Everyone's Eurosport', the campaign aims to enhance the Eurosport brand.
Said James Singer, marketing communications manager of Eurosport UK: "This is a confident campaign that will reflect our market leader position within pan-European TV. It shows that Eurosport is the right environment for several types of advertisers, notably FMCG brands not traditionally associated with pan-European TV."
Ads will run for six months in pan-European and global trade titles, AdAge Global, M&M Europe, and our sister publication SportBusiness International.
