SportBusiness.com

Braves offer binocular vision

Atlanta-based company, Immersion Entertainment, LLC, has developed a portable action replay system for fans of the Atlanta Braves baseball team.

"The Insider" is a wireless binocular-shaped device allowing fans to switch to live game broadcast, replays, and live camera shots from various angles around the ballpark.
"The Braves have loyal fans who understand the nuances of the game," said Bob Wolfe, senior vice president of administration for the Braves. "It is important to us that we continue to offer options that expand on their game-day experience and increase their level of excitement.''
Immersion Entertainment developed the technology after three years of development and testing at NASCAR, NCAA football, the NFL, and last autumn, with the Atlanta Braves.