The Sportel / SportBusiness Round Table ‘Sponsorships Which Score’ will focus on new directions for sports sponsorship which, some observers believe, have reached a crossroads.
TV audience demographics are changing, major brands are demanding more involvement in the development and presentation of sports TV programming and there’s growing pressure to make every sponsorship dollar work harder than ever before.
’Sponsorships Which Score’ will examine the changing relationship between rights owners, broadcasters and sponsors through the eyes of a group of highly-experienced, respected and influential sport business executives. The panel, chaired by SportBusiness Group editorial director Kevin Roberts comprises James Leitz, vice president, IMG, Debra Zeyen, CEO of the Women’s Sports Network and Scott Becher, president of Sports and Sponsoring Inc.
The session will look at the role of sports in the marketing armoury, the opportunities presented by the digital broadcast environment, the impact of online opportunities and the way that new technologies can be applied to extract more value from sponsorship spend.
With panellists representing the breadth and diversity of interests of broadcasters, programme makers, property owners and marketing companies, 'Sponsorships Which Score’ is set to provide attendees with invaluable insights into the direction of sponsorship, ensuring they take the right route forward.
