SportBusiness.com

Yahoo! signs deal with RFU

Internet service provider Yahoo! UK & Ireland and online sports content provider Sportev have both agreed to provide users of Yahoo! with direct access to rugby union webcasts.

As part of the deal, video highlights of rugby matches will be available to all Yahoo! customers via the www.rfu.tv and www.premier-rugby.tv websites.

"This is the first time we have offered our audience interactive rugby highlights delivered in this way," said James Bilefield, director of products and services at Yahoo! UK & Ireland.

"Consequently, it is an important relationship for Yahoo!, as we believe that this is a possible way that sport on the internet will develop in the future. With the continued roll-out of broadband services, this clearly becomes an increasingly attractive proposition for users.