Spending on sports sponsorship has proved more resilient to the advertising slump, according to research carried out by UK-based consultants Ipsos.
The amount spent on sponsoring sports in the UK bucked the trend and rose five percent to £422million ($600m/EUR682m) in 2001 from £401m ($570m/EUR649m) a year previously, with the bulk of this money going to football and motor sports.
To read more about the survey and its consequences for the sports industry, read the features section of today's sportbusiness.com
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